User Profiling Studies

By leveraging the power of user profiling, companies are able to get a better grasp on their current customers and anticipate consumer activity. By utilising data collected from multiple sources, Industryline Research can construct detailed profiles that reveal customer groupings, typologies and interests. This information allows businesses to tap into actionable insights – allowing them to predict behaviour accurately for efficient targeting across marketing channels. At its core – User Profiling is a comprehensive analysis that helps create accurate customer profiles while predicting future actions; it yields vital insights for successful business development objectives and allows companies to deliver unparalleled consumer engagement.

User profiling facilitates:

Business development

Through user profiling, businesses can make decisions informed by real-world data and tailored to their customer’s preferences. Forecasting reduces risks when crafting strategy and allows your organisation to navigate with confidence in the right direction.

Targeted marketing

Through user profiling, companies can identify customer behaviour patterns to effectively target their marketing campaigns. This allows for an efficient strategy and a higher rate of success when engaging with customers.

Customer expansion & retention

With advanced user profiling, businesses can tap into the true potential of their consumer base by providing them with personalised offerings. Not only does this approach bolster customer retention, but it also capitalises on opportunities to gain a greater share in geographic and market segments. By gathering detailed data about users’ activities, preferences & interests, companies are able to hone-in on ideal target audiences for optimal ROI.

Industryline Research uses a mixture of industry specialist consultants and dedicated researchers to produce your research. A standard market analysis often features:

User/customer segmentation
User profiles
User personas
Custom dashboards for sales targeting

Segmentation groups customers based on common characteristics, such as marital status, age, location, and other factors. This then allows clusters to be created that segment a company’s customer base. This information can then be used to guide targeted marketing.

Profiles are quantitative results based on data. It functions as a representation of your users by grouping them according to a particular metric. The user profile helps you understand HOW your users interact with the company and is more in-depth than customer segmentation, as it offers more specific groupings and centres on the customers’ habits and experiences.

A user persona combines data with qualitative research to create a semi-fictional description of customer types. In addition to user data, personas add psychographics (attitudes, interests, personality, values, opinions, and lifestyle) alongside qualitative analysis to create typical personas that allow companies to understand the needs and wants of consumers and their motivations behind purchasing.

A custom user profiling dashboard is a CRM addition that allows targeted approaches. With a custom dashboard, a companies sales team can adjust the parameters to match the customer they will be calling, and the dashboard will generate a statistical average of their typical approach so they can tailor their offering and approach to what, statically, the customer will most want to buy. Industryline Research's innovative custom dashboards reduce lead times and increase sales conversion rates ten-fold.