Interviews & surveys

Gain insightful data and understand the trends, patterns, and the qualitative context of your audience with Industryline Research. Our experienced team designs, distributes, and analyses surveys as well as tailoring interview projects to uncover in-depth information from niche groups, including manufacturers, specifiers & designers.

During the initial stage of discussing your project, our team will assess the best methodologies for achieving your overall goals. Often best used in combination, quantitative output that delivers numerical results is often provided by surveys, which are a convenient way to gain data on a large scale. Interviews, on the other hand, provide qualitative insight into the meaning behind patterns and trends. Interviews are a valuable method for gaining insight into the reasons and meaning behind quantitative data. Surveys can provide large-scale evidence for patterns and trends, while interviews then provide the meaning behind the patterns.

Surveys

Surveys are a powerful tool to get quantitative insight into consumer demographics, their awareness of your brand and perspectives on products and services. It provides valuable data so you can analyse trends over time and make informed decisions.

Interviews

Interviews offer unique insight into individual decision-making processes, offering qualitative input that can be invaluable for gaining understanding. While time consuming, interviewing a smaller and more focused group of people works best when uncovering why choices are made.

The uses & benefits of surveys

Surveys can provide businesses with valuable quantitative data that can help them make informed decisions about everything from product development to marketing strategy.

Survey data can help businesses track customer satisfaction.

Surveys can be used to customer preferences and segmentation.

Survey data is useful for competitor analysis.

Survey data can help identify opportunities and trends in the market.

The uses & benefits of interviews

Interview evidence can recognise the problems that customers are trying to solve.

Interview insights can allow the connection between conventional data and psychographic data.

Interviews allow the collection of behavioural data to provide insight into customer journeys.

Interview outputs provide a qualitative insight into the marketplace.

Interviews allow companies to understand the human agency and interpersonal dynamics at place within their marketplace.